và 1 mã freeship
Mã hàng | 9781625274496 |
---|---|
Tên Nhà Cung Cấp | Ingram Academic Services |
Tác giả | W Chan Kim, Renee A Mauborgne |
NXB | Harvard Business School Publishing |
Năm XB | 2015 |
Ngôn Ngữ | Tiếng Anh |
Trọng lượng (gr) | 539 |
Kích Thước Bao Bì | 23.4 x 15.5 x 3 cm |
Số trang | 320 |
Hình thức | Bìa Cứng |
Sản phẩm bán chạy nhất | Top 100 sản phẩm Management & Management Techniques bán chạy của tháng |
Giá sản phẩm trên Fahasa.com đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như Phụ phí đóng gói, phí vận chuyển, phụ phí hàng cồng kềnh,...
Chính sách khuyến mãi trên Fahasa.com không áp dụng cho Hệ thống Nhà sách Fahasa trên toàn quốc |
Blue Ocean Strategy, Expanded Edition: How To Create Uncontested Market Space And Make The Competition Irrelevant
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents―now updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space―and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need―from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.